One of the reasons I loved the Disney Channel (especially Playhouse Disney, for younger children) while in the US was that they had absolutely no commercials. No cute/pesky/smartalecky kids urging you to buy this toy or that doll; no unnaturally well made-up, perfectly decked out moms singing praises of a particular 'health drink' or food. Just wholesome programming for the preschool/toddler age-group which my son fell in.
He has kept up with his love for this channel even after our move to India and despite the commercial breaks, thankfully he's so far resisted the pushy sales pitch in them. However, a couple of days ago I was in the kitchen when I heard a commercial go, "Kya nasha hai, ek nasha hai..."!! I wondered if my son had switched channels, but no, he was still on Disney and the ad for Fiama DiWills soap was playing. It shows a male and a female model playing tag - In The Bathroom. The ad ends with what looks like both of them showering together!! What was it doing in a kids' TV channel?
Neither the jingle nor the commercial itself is fit for showing on an exclusively kids channel. What are the Disney people thinking???
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