Censorship - Indian TV Style?

I was watching Sex and the City on TV last night. Even though the show is shown on Indian television, it is heavily edited with 'certain' scenes cut short and 'certain' words bleeped out. And considering that it is SATC, that's a LOT of words. e.g. a**, w****, b****, f***.
But, I burst out laughing when they bleeped out "virgin" from the phrase "extra virgin olive oil".

Really, come on!